Introducing Kinesso
Kinesso is a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data.As an interdependent technology company, Kinesso forms the connective backbone across IPG's data, analytics and services capabilities, allowing our clients to seamlessly access our agencies' solutions. Furthermore, Kinesso enables and accelerates IPG’s open-architecture model, ultimately ensuring that we deliver enhanced solutions across all media channels that make clients’ marketing smarter, faster and more efficient.
This introduction to Kinesso video can be viewed in one sitting, or choose specific sections to view below. You'll also find downloadable guides and other helpful information at the bottom of the page. Additionally, you can view a condensed version with key highlights. Take a look!
Preview of downloadable supplementary materials. Resources and downloads can be found below.
Arun Kumar shares the mission and vision of our efforts to shape the future of data-driven marketing.
Ian Johnson and Chad Engelgau respectively shares key priorities and initiatives across the Product and Engineering organization and the Client Management and Data Strategy organization.
Erica Schmidt speaks about the reimagination of Cadreon; and Vin Paolozzi discusses the new addressable marketplace model and key initiatives across the network.
Arun highlights how Kinesso is smarter, faster, and more efficient.
Arun speaks about the impact on clients and employees.